Women to watch
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Salesforce.com’s LaShonda Anderson-Williams Follows Her Passion in Global Healthcare and Life Sciences
San Francisco, CA – LaShonda Anderson-Williams, a multi-faceted and talented executive, has recently accepted a new role as EVP and CRO for Healthcare and Life Sciences at Salesforce.com. She brings over 15 years of expertise in the field and is a strong leader for her impactful team. Read her fascinating story on this website in February’s edition of womensbiz.us! 
Washington, D.C. – Congresswoman Allyson Schwartz Joins FTI Consulting.
The former Pennsylvanian will work with clients on healthcare policy and how to navigate the regulatory process. She was formerly Commissioner of Philadelphia’s Dept of Health and led the Congressional push to reform the doctor payment system. Prior to signing with FTI Consulting, she was CEO of the Better Medicare Alliance lobbying group. She served on the Ways and Means and Budget Committees during 10 years on Capitol Hill (2005 – 2015.) SHARE YOUR NEWS!
a Promotion, a New Job, a New Venture, a Board Position, a Book Published, a Keynote Speech…submit below
San Diego, CA – Katie Naumann named Chief Marketing Officer at Petco. As the daughter and granddaughter of veterinarians, it’s no surprise that Katie Nauman ended up in a job that deals with animals. Recently promoted to chief marketing officer of Petco, she has been instrumental in the retailer’s transformation beyond a store selling pet products into a full-scale health and wellness brand rooted in improving the lives of the furriest family members.
Formerly Head of Global Marketing for Z by HP at Hewlett-Packard, she joined Petco nearly 2 years ago and was promoted to VP of Integrated Marketing in May 2021. As CMO Nauman will set direction on Petco’s long term marketing agenda across ass areas of the business and will lead the company’s enterprise marketing strategy and functions. Since joining Petco nearly two years ago, she is credited with driving customer value and shifting the brand from a pet retailer to a total health and wellness partner for pet parents.
New York, NY – Elyse Lesley promoted to CMO of US Consumer Banking at Citi. Lesley, who held the position on an interim basis, is reporting to the head of Citi’s US Consumer Bank, Gonzalo Luchetti. She will have a dual reporting relationship with the Citi Chief Brand Officer, a position recently vacated by Carla Zakhem-Hassan who held it for three years until moving in November 2021 to JPMogan Chase as CMO.
A Citi 10-year veteran, Lesley will retain her most recent role as head of their US Consumer Partnerships and Franchise Development team. In promoting her to this role, Citi is prioritizing a data-oriented and digital-first approach to its expansion strategy. Before joining Citi, Lesley was previously head of marketing and sales strategy at Morgan Stanley and held a similar position at Wells Fargo’s Eastern Community Bank.
Nashville, TN – Kimberly Ito promoted to top marketing position, Director of Marketing, at Mitsubishi Motors North America. She was most recently senior manager, marketing communications. Before coming to Mitsubishi in 2016, Ito served as integrated marketing manager at Qantas and digital marketing manager at Tourism Australia. In her new post, she will oversee all marketing communications activities for MMNA in the United States, including print and digital advertising, creative development and deployment, strategic short- and long-range planning and integration of global marketing messages for the brand’s US market. Join our growing network! Look forward to the stories, inspiration, and opportunities to come together with other role models to excel in the new business workplace.
New York, NY — Bonobos CEO Micky Onvural Departs to Head Marketing and Communications at TIAA. The consumer brand veteran is expected to refine the massive financial services firm’s digital strategy. Onvural was CEO of Walmart’s online menswear company Bonobos unit before joining TIAA as chief marketing and communications officer. Onvural will promote its mission to provide lifetime income for its clients and improve its digital-first push. She will report to TIAA president & CEO Thasunda Brown Duckett and join the executive committee.
Onvural joined New York-based Bonobos in 2016 and served as CMO and co-president before assuming the helm in 2018.
Earlier, Onvural was VP-consumer marketing at Trulia, online real estate market; and head of global brand development at eBay.
Chicago, IL – Elizabeth Kennedy (Beth) is the new EVP of Strategy for The Motion Agency where she will lead creative development and positioning, launching and relaunching brands for the firm’s clients. She previously served in marketing, advertising and omnichannel roles at DDB and FCB. 
New York, NY – Meghan Flynn joined The Food Group, a WPP company specializing in food and culinary marketing as Public Relations Director. She was previously director of Communications and Community at Specialty food retailer, The Fresh Market and has also held executive positions at Foodminds and Coyne PR. 
Denver, CO – Emily Clarendon joins Marketing for Change as a senior Researcher. She was most recently Senior Director of Community Engagement and Qualitative Research at the Rocky Mountain Partnership with Girl Effect in Colorado. 
Raleigh, NC – Jenny Pilewski has been promoted to EVP of French West Vaughan. Pilewski has been with FWV since 2004, most recently serving as senior vice president. She leads integrated marketing strategies across the agency for clients in the apparel, footwear and retail sectors, as well as overseeing campaigns for municipalities and governments, real estate developers, non-profits, and B2B and technology clients. 
Marblehead, MA – Brooke Goodwin-Fullerton has been promoted to SVP at CGPR, a French West Vaughan company. Goodwin-Fullerton was previously a vice president at CGPR. She has also served as head of strategic partnerships and experiential marketing at the National Diamond Council and director of public relations at Garnier, a brand that is part of L’Oréal. 
New York, NY – Judy Stecker has been appointed as senior vice president, U.S. healthcare media and public affairs lead at Hill+Knowlton Strategies. Stecker was most recently deputy chief of staff for operations and strategy at the U.S. Department of Health & Human Services. At HHS, Stecker was the lead executive for all COVID-19 and Operation Warp Speed external outreach. She was previously executive director of media relations and strategic marketing at the American Enterprise Institute. 
New York, NY – Kristin Molinari Cohen has been appointed chief marketing officer at sparks and honey, Omnicom’s cultural intelligence consultancy. Cohen has been with the agency since 2017, most recently serving as senior vice president, marketing and business development. She was integral in the launch of such new practice areas as the consultancy’s diversity, equity and inclusion practice, which started up last year. Earlier in her career, Cohen was publisher of food and travel magazine Saveur, in addition to working at Condé Nast and Travel + Leisure. In her new position, she will oversee all marketing initiatives including the development of public-facing intellectual property. 
Washington, DC – Miranda Margowsky, has joined the Financial Technology Association as VP Communications. FTA is a nonprofit trade organization that champions the transformative role of financial technology for American consumers and businesses.
As VP at Precision Strategies, an award-winning integrated strategy and marketing agency based in DC, she leveraged her background in politics and public affairs to provide strategic communications guidance to clients in the technology, health care, and financial services sectors. Earlier, Margowsky spent several years on Capitol Hill as a press secretary for members of Democratic leadership in the Senate and House. She also served as a spokesperson on Senator Debbie Stabenow’s winning re-election campaign in 2018. She earned a Master’s Degree in Global Policy from the Johns Hopkins School of Advanced International Studies and a Bachelor’s Degree in history from Harvard University.
Charlotte, NC – Courtland Madock has been appointed chief marketing officer at Brightspeed, which provides broadband and telecommunications services. Madock most recently served as vice president of marketing at UScellular, responsible for device and product management and operations, product strategy, lifecycle management, digital marketing, and customer experience programs. She began her career as an economist at the US Department of Labor. In her new post, Madock is responsible for all marketing and sales operations, including brand identity, product development, customer engagement, distribution strategy and digital experience. 
Atlanta, GA – Claudia Lezcano has been promoted to SVP of US marketing at Church’s Chicken from VP of brand strategy and activation at the company. She previously handled product marketing at Celebrity Cruises. Earlier positions include head of marketing for the Miami Marlins and chief marketing officer for the Miami Dolphins. In her new role at Church’s, Lezcano will oversee brand strategy, creative, media and product R&D divisions across the US, reporting directly to President and CEO, Joe Christina. 
Phoenix, AZ – Jen Roche has been named SVP, corporate content, communication and public relations at Advisor Group, a network of independent wealth management firms. Roche joins the company from AssetMark, where she served as VP, head of marketing and communications. She was previously SVP, product and sales marketing at LPL Financial and had operated her own firm, Jen Roche PR. In her new position, Roche will assume responsibility for streamlining and building Advisor Group’s corporate communications. 
Munich, Germany – Jen Jones has been appointed as the first Chief Marketing Officer of commmercetools. She was most recently CMO for AI-based risk management platform Dataminr. Before that, she served as SVP of corporate marketing at Cision and director of industry product marketing at Oracle Marketing Cloud. At commercetools, Jones will focus on building the company’s brand while continuing to scale its growth. 
Cambridge, MA — Jennifer Herron, has Joined the Genocea Biosciences Board of Directors. Currently CCO at ADC Therapeutics, Herron was CCO at ImmunoGen, President and EVP of Global Commercial, at MorphoSys US, and CCO at Ariad Pharmaceuticals. Earlier in her career, she held commercial leadership roles in major multinational pharmaceutical companies such as Bristol-Myers Squibb, Novartis Oncology and Smith Kline Beecham. 
New York, NY — Cecile Cross-Plummer joins ESPN as VP Corporate Communications.
She spent 25 years at HBO, a role that grew two years ago to include oversight of HBO Sports communication efforts as VP of Media Relations. At ESPN, Cross Plummer will lead the communications department’s efforts promoting the sports and pop culture website The Undefeated. She will also work to enhance outreach to multicultural audiences as part of ESPN’s audience expansion initiative.
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a Promotion, a New Job, a New Venture, a Board Position, a Book Published, a Keynote Speech…submit below
Los Angeles, CA — Emma Reeve appointed to Aadi Bioscience Board of Directors Emma Reeve, an accomplished biopharmaceutical executive with more than 25 years of global financial experience across pharmaceutical, medical device and bio-pharma companies, was appointed to the board of directors of the clinical stage biopharmaceutical company which targets precision therapies for genetically-defined cancers with alterations in mTOR pathway genes. Reeve currently sits on the boards of PTC Therapeutics and privately held Ribon Therapeutics and is Audit Committee Chair at both companies. She was appointed in June 2021 to the board of Editas Medicine. Most recently, Ms. Reeve served as CFO of Constellation Pharmaceuticals, Inc., a development stage oncology company, prior to its acquisition by MorphoSys AG in 2021. She led Constellation’s initial public offering in 2018. Previously, she acted as interim Chief Financial Officer and Corporate Controller of Parexel International, a global biopharmaceutical services company, where she was responsible for all aspects of finance, investor relations, procurement, and facilities. Earlier in her career, Reeve served as Chief Financial Officer of both Inotek Pharmaceuticals and Aton Pharma. Additionally, she held senior finance and operational roles at Bristol-Myers Squibb, Merck, and Novartis. Reeve holds a Bachelor of Science from the University of London Imperial College and is a Chartered Accountant (ACA).
Winnetka, Illinois — Suzy Cirulis Steps Up to Caleres footwear as Senior VP Customer Marketing. She was most recently chief marketing officer at Crate and Barrel. Previously, she worked in customer relationship marketing with Gap Inc. and its Old Navy, Banana Republic, and Gap Outlet brands. In her new position, Cirulis will lead customer marketing efforts across the entire Caleres portfolio, including customer relationship marketing, insights and analytics, working with Caleres chief marketing officer Jennifer Olsen.
New York, NY — Stephanie Costner Moved to New York Edge as VP of Curriculum Design and Instructional Technology. New York Edge is NYC’s largest provider of school-based after school and summer programs. In this role she will provide strategic leadership. She was previously a professor and education consultant and was formerly VP for programs, assessments and evaluations for the Colorado “I Have a Dream Foundation” where she also served as interim President and CEO.
Washington, DC — Eva Kemp joins Precision Strategies as VP on its paid media team from The White House as Director of Presidential Correspondence. As VP of Program at SKDKnickerbocker Kemp managed the direct mail program for Biden for President campaign. Prior to that she served as an IE Political Desk at the Democratic Congressional Campaign Committee and Deputy States Paid Media Director for Bloomberg 2020, as well as legislative assistant for US Senator Mary Landrieu.
New York, NY – Edwige Buteau Joins Goodman Media International as Vice President. She was PR Chief at Gift of Life Marrow Registry. Buteau previously ran her own consultancy, Spot PR, and was a senior managing director at RF Binder, where she led campaigns for Fortune 500 companies.
Attention Human Resources Heads: add womensbiz.us to your media list. We’d love to hear about the successful women in your organizations!
Springfield, PA — Lydia Blandon Joins Taft Communications as Senior Director from Merck. She led the development, approval, and release of global marketing and internal communications plans and tactics within the company’s global brand strategy for oncology. At Taft, Blandon will support Taft clients such as AbbVie, Bristol Myers Squibb and ISPOR in developing communication plans and prepping for and executing events.
Denver, CO–Jaime Gardner hired as Business Development and Communications Director at Novitas Communications. Gardner ran her own firm, High Plains Communication, since 2010. Previously public information officer for the Bureau of Land Management, she also worked at the Department of the Interior and for eight years as executive director of the Colorado Resource Alliance. In her new role, Gardner will drive new business initiatives and manage key accounts.
cannabis / cbd biz attracts women entrepreneurs!
New York, NY—Emily Onkey, Co-founder and CMO of Aplós. Aplós is an adult drink company designed to replicate the ritual of drinking a spirit but without the negative effects of alcohol. Formerly VP marketing at Soludos, Onkey also had some “whirlwind romances” with Estée Lauder, CB2 and Bonobos before launching Aplós. She describes the main difference between the cannabis sector and past industries. “Hands down the regulatory constraints in paid channels for cannabis and CBD. It is a new ball game entirely and forces us to be disciplined in our storytelling and really clearly communicate a strong value proposition because we are asking a customer to take a roundabout path to purchase. It is exciting to find our way and especially rewarding when you figure out how to make it work.” Consider the fact that she is selling hemp-based product to help you relax, instead of fermented corn, etc., to get a buzz on.… (non-alcoholic, no sugar, no calories!)
Miami, FL–Amanda Goetz, Co-Founder and CEO of House of Wise. Goetz Looked at Tupperware and decided to morph a traditional marketing concept with a bold, new idea. And Guess What? She raised $2 million in seed funding from Sugar Capital, a San Francisco-based firm. House of Wise sells luxury CBD products like gummies to women. She sees similarity between former marketing jobs at Teal and The Knot and her current roles. “Something that has been core to my thesis when marketing to women—both across The Knot and now House of Wise—is that women are looking for ways to feel less guilt and shame about things that they’re experiencing in everyday life. With The Knot, for example, the guilt and shame came from wanting to do something for their weddings that was ‘not traditional,’ or something that their families might not approve of, like not doing traditional vows, or not having her dad walk her down the aisle.” Goetz, a mother of three, urges women to take control of their stress, sex and sleep while she puts you into your own business as a House of Wise Ambassador.
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Speaking Out...
Insight Innovation Exchange (IIEX) North America Conference Speakers (April 19-20 in Austin, TX)
IIEX has become “one of the largest and most-anticipated insights events in the world. As GreenBook’s flagship event, it’s also one of the most sought-after incubators for innovation.” Here are just a few of the women speaking at the conference:
Michelle Gansle
Company: McDonalds
Michelle Gansle, VP of Global Strategic Insights at McDonalds, leads the company’s Global Insights organization. In that role, she is a key thought partner for both the Chief Customer Officer and the Global Marketing Officer. Gansle and her team connect human truth with business strategy to drive growth. She brings outstanding experience to her role, having most recently driven the insights transformation at Mars Wrigley where she pushed the boundaries of Martech and Digital Adoption to create a more future focused organization with the development of a dedicated Foresight Team. Gansle has 28 years of experience in Marketing, Market Research and Business Development for global Fortune 500 Companies including Dell Computers, Clorox and Nestle.
Brooke Hinton
Company: Vimeo
Brooke Hinton, Director of Consumer Analytics & Research at Vimeo, oversees strategic research and analytic initiatives, user research, and thought leadership initiatives. A graduate of The Wharton School, Before joining Vimeo she was an Analyst in Market Insights at both Macy’s and Saks Fifth Avenue, followed by 3 years at Refinery 29 as Associate Director of Research and Insights, R29 Intelligence. A consumer strategist and design thinker, Hinton leverages a consumer centric approach to solve organizational challenges, identify consumer experience opportunities, and execute growth strategies. She brings a genuine passion for consumer and market understanding to every project and organization she meets. With nearly a decade of experience in consumer and business intelligence, Brooke has answered consumer questions in retail, ecommerce, media, entertainment, CPG, tech, and travel.
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Jana Prahl
Company: Savage X Fenty
Jana Prahl, Manager of Consumer Insights at Savage X Finity, the innovative lingerie company founded by Rihanna, is part of a panel Podcast about getting the whole organization on board at the IIEX conference, hosted by The Research Inclusion Podcast on April 20. At Savage X, Jana has helped build the market research department from the ground up and for the past 3 years has focused on delivering impactful insights to stakeholders globally. She is passionate about not only doing the right work, but also shaping the work to meet the company’s core values, one of which is heavily focused on inclusivity. Jana has worked in the market research industry for 8+ years and prior to Savage X worked in client services at Liebman Research Worldwide.
Naira Musallam
Company: SightX
Naira Musallam is Co-Founder of SightX, the consumer insights platform. After receiving her doctorate from Columbia University, she started a career as faculty at both Columbia and NYU where she taught graduate lev el classes on research, statistics and psychology. Musallam has more than 15 years of experience in data analysis and research across multiple sectors in various industries. She believes that understanding the psychology of younger generations can give us a unique look into the future of marketing and consumer insights. “Those who understand it first and most deeply will undoubtedly have a marketing advantage.” She is an expert on our youngest and little-known generation: Alpha.
Jana Prahl
Company: Savage X Fenty
Jana Prahl the innovative lingerie company founded by Rihanna, will be part of a panel Podcast about getting the whole organization on board at the IIEX conference, hosted by The Research Inclusion Podcast on April 20 in Austin Tx, At Savage X, Jana has helped build the market research department from the ground up and for the pst 3 years has focused on delivering impactful insights to stakeholders globally. She is passionate about not only doing the right work, but also shaping the work to meet the company’s core values, one of which is heavily focused on inclusivity. Jana has worked in the market research industry for 8+ years and prior to Savage X worked in client services at Liebman Research Worldwide.
Naira Musallam
Company: SightX
Naira Musallam the consumer insights platform. After receiving her doctorate from Columbia University, she started a career as faculty at both Columbia and NYU where she taught graduate lev el classes on research, statistics and psychology. Musallam has more than 15 years of experience in data analysis and research across multiple sectors in various industries. She believes that understanding the psychology of younger generations can give us a unique look into the future of marketing and consumer insights. “Those who understand it first and most deeply will undoubtedly have a marketing advantage.” She is an expert on our youngest and little-known generation: Alpha. 
Prior Women to watch
From prior editions, always worth watching!
New York, NY–Jane Fraser is CEO of Citigroup, the Country’s Third Largest Bank. The first woman to lead a major financial institution in the US, Fraser has been at Citi for 16 years and previously ran the consumer bank, its biggest division. She succeeded Michael Corbat as Chief Executive. Before becoming CEO she was President of Citi and CEO of the Global Consumer Bank responsible for all of Citi’s Consumer businesses, including Retail Banking and Wealth Management, Credit Cards, Mortgage and Operations and Technology in 19 markets. Before joining Citi, Fraser was a Partner at McKinsey & Company and started her career at Goldman Sachs in M&A in London.
New York, NY- Kimberly Godwin Named President of ABC News. The veteran CBS News exec is the first Black woman to lead a major broadcast network’s news division. She replaced James Goldston who left the network last January. She oversees editorial and business operations for broadcast, digital, streaming and audio news across the organization.
We never get tired of reading about remarkable women!
Washington, DC—Lina M. Khan Chairs Federal Trade Commission. At the age of 32, Lina Khan is the youngest FTC chair ever appointed and has one of the most prominent voices calling for aggressive curbs on big company dominance. Her role is immensely powerful, protecting consumers from bad business practices and companies from unfair competition. Prior to heading the FTC, Khan was an Associate Professor of Law at Columbia Law School. She was also counsel to the U.S. House Judiciary Committee’s Subcommittee on Antitrust, Commercial, and Administrative Law.
South San Francisco, CA — Julie Eastland, named the new President and CEO at Harpoon Therapeutics. She currently serves on the Board at Harpoon, a clinical-stage immunotherapy company whp clinical programs target new breakthrough treatments for cancer. and will continue in that role. She was previously CFO and Chief Business Officer of Rainier Therapeutics and served in the same roles of Cascadian Therapeutics. At Harpoon, she succeeds Jerry McMahon, Ph.D. Eastland most recently was COO/CFO of ReCode Therapeutics.
Cambridge, MA — Dr. Yvonne Greenstreet Takes the Reins at Alnylam. Currently President and COO, roles she achieved in 2020, Dr Greenstreet will be taking over as CEO from Dr. John Maraganore founding CEO, who will be stepping down at the pharmaceutical company, the largest RNAI company in the world. He will continue on the board and as a consultant. Greenstreet joined Alnylam in 2016 and earlier served as head of Medicines Development at Pfizer. She spent 18 years at GlaxoSmithKline in multiple roles, including chief of Strategy for R&D.
Bothell, Washington — Rachel Lenington. Promoted to COO at Athira Pharma. Currently the company’s Chief Technology officer and Head of Product Development Strategy, Lenington brings more than 20 years of biopharmaceutical leadership experience at leading organizations including Seagen Inc, the Bill & Melinda Gates Foundation and Amgen, with roles spanning R&D decision making, drug development and commercialization and partnership management. She will succeed Dr. Mark Litton in the role of COO.
San Francisco, CA–Karen Clyne, BlackBerry communications head, has joined BCW as EVP & Technology Practice Leader for North America. Clyne joined BlackBerry in 2019 after a three-year stint at MWWPR, which where she was executive VP, western region leader and Tech Chief. At BlackBerry, she set up the corporate communications structure and guided its global rebranding effort.
New York, NY — Nicola Mendelsohn Heads Up Advertising for Facebook’s Global Business Group. Named interim Group Head in June 2021, Mendelsohn was VP of Facebook Global Business Group for Europe, Middle East and Africa, based in London; but will move to NYC for her new job. In her new role she will work with ad agencies and brands to communicate Facebook’s positions and educate advertisers on its products. She will report to Marne Levine, who recently became Facebook’s first Chief Business Officer.
Waltham, MA– Megan Link joins Inkhouse as EVP & GM in charge of its New York Office. As EVP and general manager in “the media capital of the world,” she’ll focus on accelerating a new growth phase through business development, growing and managing the PR/Social Media and Content agency’s NY team and client base. Earlier, Link was an EVP at Ogilvy, a Group VP at Ruder Finn and spent 10 years at WE Communications. She’ll report to Beth Monaghan, CEO and founder of Inkhouse.
Washington, DC — Danielle Levy Joins JPA Health in Newly Established New York Office. She will be SVP of their Life Science practice. Most recently, Levy was executive director, corporate communications and corporate social responsibility at Purdue Pharma. Earlier, she held executive positions at Finn Partners, GCI Health, Edelman and Cooney Waters. At JPA, Levy will focus on corporate, product and business communications, issues management, corporate social responsibility and health communications programs.
San Mateo, CA and Cambridge, MA — Marni Kottle named SVP of Corporate Communications and Investor Relations at Kronos Bio. Kottle was formerly VP of Corporate Communications for Gilead Sciences, responsible for the company’s corporate brand, financial communications, media and social media strategies, and employee communications.
New York, NY– Rebecca Silver Moves to LetsGetChecked as SVP of Marketing. In her new position, Silver will devise, orchestrate and implement strategy and partnerships for LetsGetChecked and oversee its integrated marketing, creative and communications teams. She was previously a founding member at women’s healthcare company, Kindbody, as well as vice president, brand marketing.
Cambridge, MA — Jennifer Herron, has Joined the Genocea Biosciences Board of Directors. Currently CCO at ADC Therapeutics, Herron was CCO at ImmunoGen, President and EVP of Global Commercial, at MorphoSys US, and CCO at Ariad Pharmaceuticals. Earlier in her career, she held commercial leadership roles in major multinational pharmaceutical companies such as Bristol-Myers Squibb, Novartis Oncology and Smith Kline Beecham. New York, NY — Cecile Cross-Plummer joins ESPN as VP Corporate Communications.
She spent 25 years at HBO, a role that grew two years ago to include oversight of HBO Sports communication efforts as VP of Media Relations. At ESPN, Cross Plummer will lead the communications department’s efforts promoting the sports and pop culture website The Undefeated. She will also work to enhance outreach to multicultural audiences as part of ESPN’s audience expansion initiative.
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a Promotion, a New Job, a New Venture, a Board Position, a Book Published, a Keynote Speech…submit below
Los Angeles, CA — Emma Reeve appointed to Aadi Bioscience Board of Directors Emma Reeve, an accomplished biopharmaceutical executive with more than 25 years of global financial experience across pharmaceutical, medical device and bio-pharma companies, was appointed to the board of directors of the clinical stage biopharmaceutical company which targets precision therapies for genetically-defined cancers with alterations in mTOR pathway genes. Reeve currently sits on the boards of PTC Therapeutics and privately held Ribon Therapeutics and is Audit Committee Chair at both companies. She was appointed in June 2021 to the board of Editas Medicine. Most recently, Ms. Reeve served as CFO of Constellation Pharmaceuticals, Inc., a development stage oncology company, prior to its acquisition by MorphoSys AG in 2021. She led Constellation’s initial public offering in 2018. Previously, she acted as interim Chief Financial Officer and Corporate Controller of Parexel International, a global biopharmaceutical services company, where she was responsible for all aspects of finance, investor relations, procurement, and facilities. Earlier in her career, Reeve served as Chief Financial Officer of both Inotek Pharmaceuticals and Aton Pharma. Additionally, she held senior finance and operational roles at Bristol-Myers Squibb, Merck, and Novartis. Reeve holds a Bachelor of Science from the University of London Imperial College and is a Chartered Accountant (ACA).
Winnetka, Illinois — Suzy Cirulis Steps Up to Caleres footwear as Senior VP Customer Marketing. She was most recently chief marketing officer at Crate and Barrel. Previously, she worked in customer relationship marketing with Gap Inc. and its Old Navy, Banana Republic, and Gap Outlet brands. In her new position, Cirulis will lead customer marketing efforts across the entire Caleres portfolio, including customer relationship marketing, insights and analytics, working with Caleres chief marketing officer Jennifer Olsen.
New York, NY — Stephanie Costner Moved to New York Edge as VP of Curriculum Design and Instructional Technology. New York Edge is NYC’s largest provider of school-based after school and summer programs. In this role she will provide strategic leadership. She was previously a professor and education consultant and was formerly VP for programs, assessments and evaluations for the Colorado “I Have a Dream Foundation” where she also served as interim President and CEO.
Washington, DC — Eva Kemp joins Precision Strategies as VP on its paid media team from The White House as Director of Presidential Correspondence. As VP of Program at SKDKnickerbocker Kemp managed the direct mail program for Biden for President campaign. Prior to that she served as an IE Political Desk at the Democratic Congressional Campaign Committee and Deputy States Paid Media Director for Bloomberg 2020, as well as legislative assistant for US Senator Mary Landrieu.
New York, NY – Edwige Buteau Joins Goodman Media International as Vice President. She was PR Chief at Gift of Life Marrow Registry. Buteau previously ran her own consultancy, Spot PR, and was a senior managing director at RF Binder, where she led campaigns for Fortune 500 companies.
Attention Human Resources Heads: add womensbiz.us to your media list. We’d love to hear about the successful women in your organizations!
Springfield, PA — Lydia Blandon Joins Taft Communications as Senior Director from Merck. She led the development, approval, and release of global marketing and internal communications plans and tactics within the company’s global brand strategy for oncology. At Taft, Blandon will support Taft clients such as AbbVie, Bristol Myers Squibb and ISPOR in developing communication plans and prepping for and executing events.
Denver, CO–Jaime Gardner hired as Business Development and Communications Director at Novitas Communications. Gardner ran her own firm, High Plains Communication, since 2010. Previously public information officer for the Bureau of Land Management, she also worked at the Department of the Interior and for eight years as executive director of the Colorado Resource Alliance. In her new role, Gardner will drive new business initiatives and manage key accounts.
cannabis / cbd biz attracts women entrepreneurs!
New York, NY—Emily Onkey, Co-founder and CMO of Aplós. Aplós is an adult drink company designed to replicate the ritual of drinking a spirit but without the negative effects of alcohol. Formerly VP marketing at Soludos, Onkey also had some “whirlwind romances” with Estée Lauder, CB2 and Bonobos before launching Aplós. She describes the main difference between the cannabis sector and past industries. “Hands down the regulatory constraints in paid channels for cannabis and CBD. It is a new ball game entirely and forces us to be disciplined in our storytelling and really clearly communicate a strong value proposition because we are asking a customer to take a roundabout path to purchase. It is exciting to find our way and especially rewarding when you figure out how to make it work.” Consider the fact that she is selling hemp-based product to help you relax, instead of fermented corn, etc., to get a buzz on.… (non-alcoholic, no sugar, no calories!)
Miami, FL–Amanda Goetz, Co-Founder and CEO of House of Wise. Goetz Looked at Tupperware and decided to morph a traditional marketing concept with a bold, new idea. And Guess What? She raised $2 million in seed funding from Sugar Capital, a San Francisco-based firm. House of Wise sells luxury CBD products like gummies to women. She sees similarity between former marketing jobs at Teal and The Knot and her current roles. “Something that has been core to my thesis when marketing to women—both across The Knot and now House of Wise—is that women are looking for ways to feel less guilt and shame about things that they’re experiencing in everyday life. With The Knot, for example, the guilt and shame came from wanting to do something for their weddings that was ‘not traditional,’ or something that their families might not approve of, like not doing traditional vows, or not having her dad walk her down the aisle.” Goetz, a mother of three, urges women to take control of their stress, sex and sleep while she puts you into your own business as a House of Wise Ambassador.
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Startup Businesses Receive Micro Cash
TechFW and TWU Choose First Women Entrepreneurs Education Awardees
Eight woman-owned, startup businesses have been selected to participate in one of two TechFW programs as the first Texas Woman’s University (TWU) Center for Women Entrepreneurs Education Award recipients. The Center for Women Entrepreneurs awarded $1,000 and $2,000 seed capital to women entrepreneurs as part of TechFW’s ThinkLab™ startup accelerator or SmartStart™ business incubator programs.
TechFW is a 23-year-old startup accelerator in north Texas. It builds up, supports and educates tech entrepreneurs in an effort to equip the startups for success, bringing together trusted talent and robust resources.
The Center for Women Entrepreneurs is part of TWU’s Jane Nelson Institute for Women’s Leadership. The center provides the tools for women-owned businesses to succeed, including business advising, funding, networking and training.
Winners were chosen based on the following criteria:
- The founder is a female entrepreneur who is a major shareholder and decision-maker;
- The founder and business are in the state of Texas;
- The business is a for-profit company;
- The founder must own, have licensed, or be working on proprietary technology, a trade secret, or an innovative way of doing business.
Here are the winners.
Dr. Meena McCullough
Company: Body Spring
Meena McCullough is the lead physical therapist in an outpatient clinic. She loves complex cases / problem solving using innovative solutions in the area of Myofascial planes and advanced biomechanics. Body Spring follows an inside-out approach and, instead of relying on technological machines, has tapped into the human body’s technology and capability to heal itself and overcome pain. Unlike any previous approach, Body Spring products and techniques work together to organize and align fascia (covering the bones, muscles, and organs), reactivate them and initiate the healing process. This allows PTs to offer patients improved health on many levels: less pain, better posture, more ease of movement, and increased strength and flexibility.
Whitney Robinson
Company: Head to Vegas
Whitney Robinson is the owner of Big Horse Marketing and has experience in all aspects of marketing and brand development. Head to Vegas uses technology that will allow users who are planning to travel to Las Vegas to book and pay in advance for all aspects of a trip. By utilizing an RFID tag once travelers arrive at their destination, they will be essentially cashless. Head to Vegas also will utilize existing application program interfaces (APIs) and will function as a small-scale online travel aggregator to research and book hotels, dining, entertainment and more based on their reasons for travel.
Dr. Jennifer Galanis
Company: Art to the Power of Gamma
Jennifer Galanis received a Doctorate of Medicine from the University of Texas Health Science Center at San Antonio. She had worked as a scientist at the National Institutes of Health, The Hebrew University of Jerusalem, and Ben Gurion University. Art to the Power of Gamma, LLC strives to combine art and science to create environments that naturally support people and encourage positive interactions. It uses a holistic approach (with a foundation in embodiment theory) and recognizes that human behavior is influenced by a combination of factors within the brain, body, and environment. The company provides multi-disciplinary consulting and research-backed products that are sound, accurate, and reliable.
Wendi Alexander
Company: LoneStar Corre Care
Wendi Alexander is a seasoned nursing education professional. She was most recently a correctional Health Nurse Manager at Parkland Hospital, and a clinical professor at the University of Texas in Arlington. LoneStar Corre Care transforms healthcare “back to the patient.” It harnesses best practices using collaborative thinking within the creation of nursing care to enhance the well-being of patients while eliminating patient harm and sentinel events. LoneStar Corre Care needs comprehensive EMR (electronic medical record) software but there are less than a handful of correctional healthcare EMRs available, none written by nurses or geared solely for correctional health. LoneStar Corre Care will create the most innovative correctional health software on the market.
Bridget Pervalle
Technology: Specialized Toothbrush
Bridget Pervalle majored in Religion and has taken her love of people and ministry to the screen as a filmmaker in hopes of educating minds and changing hearts for the better. Bridget’s DNA is a mixing pot of nationalities throughout West Africa and Northern Europe. Her Technology is a multi-use toothbrush made of bamboo wood and charcoal bristles. A layered pattern of soft and medium bristles targets the entire tooth and gum line. The bottom bristles gently massage the gums while teeth are being brushed. In addition, the bottom handle flips out to reveal a tongue scraper. It’s “the Maserati of toothbrushes” for everyone who wants a clean smile, healthy gums and fresh breath.
Ché Jackson, M.Sc
Company: HYPE Math
Che’ Jackson is an Information Security Professional with a focus on governance, risk, and compliance for small-and medium-sized businesses. She frequently writes about how to implement NIST Cybersecurity Framework controls for small-and medium-sized businesses on LinkedIn. HYPE Math’s mission is to improve the math skills of elementary and middle school students through educational gaming, virtual learning, and technology tools. The company has begun development on an educational game that assists students in reviewing, re-learning and practicing key math concepts to help them build a solid foundation.
Jennifer Deans
Company: TD Products
Jennifer Deans specializes in Nutritional Instruction, Volunteer Management, and Classroom Management. She is the Cooking Matters coordinator at the Tarrant Area Food Bank. TD Products exists to empower homeowners or renters to take on small do-it-yourself wall repairs by providing an easy, no-tools-needed, high-quality product. Her primary product is Erase-A-Hole, a wall repair putty that makes it quick and easy to fill the holes in your walls. Whether you are conquering a DIY project or moving and need to fill the holes left behind from artwork, Erase-A-Hole makes things easy with no tools needed! All you need to do is simply apply, wipe, then paint.
Ibby (Elizabeth) Roscoe, DPT
Company: Allbodies Collective
Ibby is passionate about increasing access, equality, and inclusion in the healthcare space. She is helping lead the charge by being a disruptive innovation leader focusing on staff development and complex problem-solving. The medical community and healthcare space are rapidly evolving. Yet, there remains a lack of change in the ability for women of all sizes to find quality, empathetic, and effective health care in a system often dominated by men. Allbodies Collective bridges the gap between patients who are looking for care and providers focused on whole-person care with a weight-neutral mind set. Allbodies Collective envisions a website/app/etc.to find care as easy as posting an Instagram photo.
