When COVID-19 vaccines were in development in late 2020, Johnson & Johnson had the biggest advantage with U.S. consumers. After decades of successful branding of its baby products, the company had established a halo of trust with people across the country. Since the vaccines became available, J&J has also outspent its rivals, Pfizer and Moderna, […]
Success in a Crowded Market: Pfizer and the Pandemic READ MORE
Meditate, practice yoga, chug a kale juice, kick-box, etc etc etc – these are a few ways to enhance human experience and achieve one goal: Loving ourselves. We are working overtime to reduce stress and anxiety induced by the chaos of life. We conduct routine “maintenance” to keep ourselves going, hating that we feel compelled
Goal: Loving Ourselves READ MORE
The worldwide healthcare industry has been irrevocably changed by the COVID-19 pandemic and healthcare communications have changed along with it; but no one could have predicted at the start of COVID-19 that we’d be struggling with this continuing crisis today. The first cases of the Pandemic were reported in the U.S. in January of 2020.
Marketing Tips for a COVID Crisis READ MORE
October was Breast Cancer Awareness Month… A time to remember the women and men we have lost, honor and encourage survivors and celebrate the strides made in increasing breast cancer survival rates. As Myra Biblowit, President and CEO of the Breast Cancer Research Foundation (BCRF), confides, “Any woman who has ever experienced the panic a
Is Breast Cancer on the Rise and Why? READ MORE
If you are like most working women, self-care is not a top priority–when one feels at peak, one tends to ignore personal health–yet, an astonishing 29% of adult women in the United States have pre-diabetes–the silent conduit to type 2 Diabetes. Businesswomen who plow through their workdays without caring for themselves are at particular risk
Get Checked for Pre-Diabetes READ MORE
The large, in-person networking event is actually off-putting these days, redefined by COVID-19, but networking is still an essential tool to build business and a career. Consider that 80% of all open positions aren’t advertised but instead found through personal connections! According to Korn Ferry, 85% of all positions are actually filled via networking. Pandemic
Networking in a Virtual World READ MORE
